Monday, March 10, 2014

Thank Goodness It's Monday #451


In 1920 the Dodge Publishing Co., headquartered at 53-55 Fifth Avenue, New York published a compilation of wisdom gathered from noted authors.

Founded in San Francisco 1895 as Dodge Book and Stationary Co. it moved to New York in 1898 and thrived for a brief time as a calendar and gift book publisher. 
This tidy little volume -- entitled A Volume of Contentment -- acknowledges that its origins were in the company’s Calendar of Contentment. 

How that calendar was presented, we don’t know.

Here however each selection stands alone on its page, laid out, decorated and rendered in art-nouveau-trending-to-art deco style and unique calligraphic type.
The contented content? Words of thoughtfulness, wisdom, insight, and understanding sourced from thinkers we still hold in high esteem today.
One thing that particularly strikes me in our 21st Century digitally connected world of the now-disappeared Dodge Publishing’s future, is just how much this ink-on-paper assemblage resembles in spirit, intent and presentation the kind of stuff folks of a certain mindset – many TGIM readers, for example – share by e-means in outreach like this and via social media.

So …

Let’s give it a try. From this Monday to the end of the end of March TGIM will pull a page from A Volume of Contentment into our world.

TGIM ACTION IDEA: The opening shot seems particularly on point for a winter-weary-creeping-toward-the-promise-of-Spring Monday.

I hope it’s uplifting after a lose-an-hour, turn-the-clocks-forward weekend. And it’s source is prolific writer, draughtsman, watercolorist, social thinker, philanthropist and art critic who would, no doubt, have something to say about this representation of his words and ideas, John Ruskin (1819-1900).
TGIM IDEA IN ACTION: Click, cut, copy, share if it appeals to you. And let us know what you think of it, either way.
Looking forward.

Geoff Steck
Chief Catalyst
Alexander Publishing & Marketing
8 Depot Square
Englewood, NJ 07631

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