Monday, August 27, 2012

Thank Goodness It's Monday #371

CHECK YOUR ATTITUDE THEN
STRIVE TO EXPRESS, NOT IMPRESS 

Why do so many executives, lawyers, scientists, and engineers sound like executives, lawyers, scientists, and engineers when they write? 

As a mentor of mine – John L. Beckley -- a prominent executive noted for his clear writing would routinely point out --
 
“Because they wouldn’t want people to think of them in any other way.”
 
His analysis continued: “They’re more concerned about the personal impression they make than about the message they deliver.”

Attitude check. 
 
The biggest stumbling block to clear communicating – especially via the written word – isn’t a matter of technique or even writing ability. 

It’s a matter of mental attitude. Mr. B (and yes, he was known and addressed as  Mr. B or, sometimes, JB) maintained, the reason most people don’t write better is –

Because they are too self-centered.
Self-centeredness is the curse of good writing.

In all good writing, one person – and one person alone – is important:

THE READER

Yet what happens when the average exec or business person sits down to write a memo or report or bit of ad copy or blog post or online bio or social media commentary or …or …?

Somewhere inside his or her conscious or unconscious mind an insidious thought raises its head:

What will the reader think of ME?

The more that thought interferes with concentrating on the reader -- answering the readers ever present question “What does this mean to me?” -- the poorer the writing will be.

TGIM ACTION IDEA: In writing of any kind, the important thing is to plant an idea in the reader’s mind or to stimulate feelings or emotions.

·         Perhaps you work for the largest, most powerful organization in your industry.
·         Perhaps your entrepreneurial business is uniquely linked to traits or skills that are uniquely yours.

Either way, or at any place in between, when you start to write – 

FORGET IT! Remember, your audience, your corporation or market, consists of people.

You are writing to people.

TGIM IDEA IN ACTION: Write to express, not impress. Write in the same language you would use if you were to carry on a conversation across a pleasant restaurant table during an enjoyable meal. As much as possible given the subject matter, keep the tone pleasant and friendly. Get politely to the point, wrap it up, and wish your “correspondent” well.

And what happens when an executive or entrepreneur comes along who isn’t trying to impress anybody; who’s just trying to get his or her ideas across in the simplest, clearest fashion for the reader?

Impressive payoff: More often than not, this person impresses far more than those who are striving to be impressive.

Thanks for everything JB. I hope I’ve done right (and write) by my old mentor and there was something worthwhile in this TGIM for you. 

Geoff Steck   
Chief Catalyst
Alexander Publishing & Marketing
8 Depot Square
Englewood, NJ 07631
201-569-5373
tgimguy@gmail.com

P. S. And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.” F.L. Lucas (1894-1967), a quite impressive English classical scholar, literary critic, poet, novelist, playwright, political polemicist, and Fellow of King's College, Cambridge said that.

Sunday, August 26, 2012

One Final Step For A Man

WHAT'S REQUIRED OF YOU?


One small step for a man.
"I think we're going to the moon because it's in the nature of the human being to face challenges. It's by the nature of his deep inner soul... we're required to do these things just as salmon swim upstream."
Neil Armstrong
(August 5, 1930 - August 25, 2012)
said that.

"For those who may ask what they can do to honor Neil, we have a simple request. Honor his example of service, accomplishment and modesty, and the next time you walk outside on a clear night and see the moon smiling down at you, think of Neil Armstrong and give him a wink."
This is the August 25, 2012 statement from his family.
 


 

Monday, August 20, 2012

Thank Goodness It's Monday #370

MORE ON R-E-S-P-E-C-T
AND WHAT IT MEANS TO YOU AND ME 

Go ahead, sing it. I know you want to:

R-E-S-P-E-C-T
Find out what it means to me.
R-E-S-P-E-C-T
Take Care – TCB. Oh --  

[Now, with the back-up singers ]

(Sock it to me, sock it to me,
 sock it to me, sock it to me)
 A little respect
(Sock it to me, sock it to me,
 sock it to me, sock it to me)
 Whoa, babe (Just a little bit)
 A little respect (Just a little bit)

For those who have just joined us: Last Monday’s message (TGIM #369) was titled “Get The Respect You Expect.” And when I handed it over for proofreading before publishing, (You don’t? You should. It may still be imperfect but far less than relying on a single set of author eyes) just a glimpse of that headline brought the comment –

 “Oh. Rodney Dangerfield?”

My reply: “No, Aretha and Otis,” and then I delivered the above chorus complete with creaky dance steps. (Sorry you missed it.)

But all that’s by way of pointing out: 

The line after the R-E-S-P-E-C-T spelling lesson -- and before the “Sock it to me’s” -- is often misquoted as – 

"Take OUT -- TCP"
or something similar.

Do/did you sing “Take OUT -- TCP”? And if you did, what did you think it meant?

Don’t feel too bad.Take OUT -- TCP” is just a mishearing of the extraordinarily popular Aretha Franklin version.

But it does lead us toward a TGIM Takeaway or two.

First, let’s set the record (or 8-track tape, or cassette, of CD, or digital download;  pick the music delivery system of your generation) straight.

Spelling R-E-S-P-E-C-T and TCB are not present in the original Otis Redding versions. (He wrote it and had the first successful recording.) They were included in some of his later performances after Aretha’s breakout success with the song. There even seems to be some confusion over who first used TCB in the song.

And even “back in the day” (= mid 1960s) published sheet music which included the lyrics had the incorrect TCP line in them. 

TCB is an abbreviation which stands for Taking Care (of) Business -- widely used in African-American culture in the 1960s and spreading more broadly in the 1970s.

("TCB in a flash" later became a motto and signature phrase for Elvis Presley and his so-called Memphis Mafia.)

So in the song’s earliest days, TCB was somewhat less well-known which, in turn, provides a possible explanation for why it was not recognized by those who transcribed Franklin's words for sheet music.

Good story. And a fitting coda to a TGIM message about keeping promises. 

Want that R-E-S-P-E-C-T? 

TAKE CARE
B & P

Take Care of Business
AND
Take Care of Promises

Since we reviewed some TCP strategies last week, let’s move on to TCB today.

Do you Take Care -- TCB? 

Taking Care of Business isn’t just “work.” It’s tackling every day with a healthy dose of gonna-get-it-done attitude. Almost a personal philosophy, TCB is about – 

“Doing what one is meant to do;
coping with life as it is.”

Do you do that? Every day?

Take Care -- TCB describes an energy, fervor and inspiration that people exude when they take on the day with enthusiasm – like the performances of Aretha or Otis, the “business” they’re famous for. 

Enthusiasm is associated with zeal, focus and enjoyment. It spurs us to act immediately. It gives the extra energy to get through times of difficulty. It comes to pass when you believe in your mission and yourself. And –

It’s contagious.  Indifference turns off people, but enthusiasm is magnetic. If you have zest and enthusiasm you will attract zest and enthusiasm. 

TGIM Takeaway: The end result of coupling Taking-Care-of-Business enthusiasm with Taking-Care-of-Promises promise keeping is –

R-E-S-P-E-C-T: People don’t necessarily follow or implement the best ideas but they are attracted by ... are supportive of ... and tend to view more favorably, the folks who project enthusiasm, dynamism and positive energy. 

TGIM TCB/TCP IDEA IN ACTION: Couple your great ideas with enthusiasm and promises kept and you and those who you influence can soar to stratospheric success. 

Sock it to me!
Sock it to me!

(Just a little bit.) 

Geoff Steck   
Chief Catalyst
Alexander Publishing & Marketing
8 Depot Square
Englewood, NJ 07631
201-569-5373
tgimguy@gmail.com

P. S. Since we’re in a Monday musical mode, let me put one more TCB musical moment in your mental playlist for the week. A decade after Otis, Randy Bachman penned the Bachman-Turner Overdrive big hit, “Taking Care of Business.” It’s opening lines, suitable for an August-in-NJ Monday morning: 

You get up every morning
 From your alarm clock's warning
 Take the 8:15 into the city
 There's a whistle up above
 And people pushin', people shovin'
 And the girls who try to look pretty 

And if your train's on time
 You can get to work by nine
 And start your slaving job to get your pay

 If you ever get annoyed
 Look at me I'm self-employed
 I love to work at nothing all day

And I'll be...
Taking care of business, every day
Taking care of business, every way
I've been taking care of business, it's all mine
Taking care of business. and working overtime
 Work out 

P.P.S. This Thursday – August 23, 2012 -- you can TCB and TCP and hone your sales skills and empower you on your way to amazing outcomes at: 

Business Breakthrough III

Attend … Build Skills … Network with likeminded go-getters

Get on board NOW, HERE 

(Sponsorship opportunities still available. Inquire Immediately.) 

I’ll be there.
If you are as well, maybe we can entice Eric to lead a Golden Oldies sing-along.

Monday, August 13, 2012

Thank Goodness It's Monday #369

HOW TO GET THE RESPECT YOU EXPECT

Be known as the person who keeps promises. 

That’s one of the best ways to win the continued loyalty of customers as well as the continued best efforts and respect of coworkers, friends, family and the community at large.

“Duh!” you’re probably thinking. “Kind of self-evident. If that’s the promised payoff of the Get The Respect You Expect headline, I think you’ve broken a bit of the How To promise there, Geoff.”

Got your point. More to the point, pointing out the rewards of keeping promises also misses the point that promise keeping is often –

Robert Frost
(1874 – 1963)
About those promises …

The poem portrays a speaker who stops his sleigh in the
midst of a snowy woods only to be called from the inviting
gloom by the recollection of practical duties.
Written in 1922, Frost's most famous and most perfect lyric
(according to critic J. Mc Bride Dabbs) Stopping by Woods
on a Snowy Evening, conveys "the insistent whisper of death
at the heart of life."
Frost called the poem “my bid for remembrance” and observed
that it is the kind he'd like to print on one page
followed with "forty pages of footnotes."
Easier said than done.

In 1923 Robert Frost (1874 – 1963) articulated that difficulty factor quite poetically, closing his famous Stopping by Woods on a Snowy Evening with the lines: 

The woods are lovely, dark and deep.
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

If you sometimes (or worse, often) feel you have “miles to go” to keep your promises –

Perhaps you are making promises --
Too Big,
Too Quickly

Ouch! But just why are we so quick to make overly generous promises?

TGIM INSIGHT: Probably because it’s easy to do.

Promises seem like a quick and painless-at-the-moment way to motivate people; a no-cost-now way to get them to buy in now to what you think is in your best interest now. 

Eventually, however, the time comes when the buy-in equation must be balanced. And if it can’t be, or isn’t, that’s a broken promise. And that initial moment of motivation goes right out the door, taking a big chunk of the respect that the promise receiver once had with it. 

So –

No Promises = No Problem
Right?

Yeah, but … Making promises DOES motivate when you’re not able to deliver the goods directly. 

And, maybe because we’re so used to being disappointed in the promise equation, when you DO deliver on a promise made, it’s virtually assured to elevate you in the estimation of the promise recipient who initially acted in faith on your behalf.

So here – as promised – is a respect-retaining --

TGIM ACTION IDEA: There’s nothing wrong with making promises, provided you know – without a doubt – that you can deliver your part of any bargain you make.

And even with that “given,” be guided by a classic rule when you put the –

TGIM IDEA IN ACTION: Under-promise and over-deliver.

It’s classic advice for a reason. This way you’ll find not only do promises work their no-cost-now magic but, your stature will rise even higher when you deliver more than people anticipated.

And …

To ensure you keep on the respect-building track and don’t shoot from the lip, also observe these additional promising “What-To-Do” and “How-To-Do-It” precautions:

Hold optimism in check. That way they’ll be less likely to unintentionally over-promise or mislead people. A good people-empowerer isn’t reluctant to talk to people about their future prospects, of course. But be realistic when you do. Don’t create false hopes and expectations by painting too rosy a picture.

Weigh your words. A pound is not 15½ ounces. “Almost” only counts in horseshoes. Forcing people to settle for something less than they’ve been led to expect leaves a bad taste that never quite goes away. 

If you want continued cooperation, always settle in full, however inconvenient or painful you may find it. 

Never forget. They won’t. Under everyday pressure it’s easy to promise something then forget all about it and assume they will too. 

Well, they won’t. More than likely, they’ll think about it constantly while they go about fulfilling their side of the deal. And, actually, this is what you want them to do if the promise has been made to motivate them. But, if you want to avoid repercussions, you’d better not stop thinking about it either.

So on that note –

Did I deliver on the promise of the headline?

Respect! (“Got to have it.”)

Geoff Steck   
Chief Catalyst
Alexander Publishing & Marketing
8 Depot Square
Englewood, NJ 07631
201-569-5373
tgimguy@gmail.com

P. S. It is not the oath that makes us believe the man, but the man the oath.” Aeschylus (c. 525/524 BC – c. 456/455 BC) Greek soldier and playwright, often described as “the father of tragedy” said that.

P.P.S. Summer casual is a dress style, not an attitude. If fact, while others Laze Away their Summer Daze, you can build more skills that empower you on your way to amazing outcomes, here:
Thursday, August 23, 2012 …
Business Breakthrough III
Attend …
Build Skills …
Network with likeminded go-getters
Get on board NOW, HERE
(Sponsorship opportunities still available. Inquire Immediately.)
I'll be there (if you care).
I look forward to seeing you, too.

 

Monday, August 6, 2012

Thank Goodness It's Monday #368


WHAT WE CAN LEARN FROM
BIG, “OLYMPIC” DISAPPOINTMENTS

The games of the XXX Olympiad began disappointingly for me. 

·         Not that the opening ceremony wasn’t an amazing-but-sometimes-baffling theatrical/historical extravaganza.
·         Not that the filtered-by-commercialized TV, small screen experience could have been better.
·         Not that the entrance of the sky-diving-in-pink Queen far exceeded the distracting and superfluous Rowan Atkinson flatulence “humour” (note the Brit spelling).
·         And more such …

No, no, no and no.

What I wanted – and felt disappointed by because I did not get – was:

Roger Bannister
Roger Bannister
May 6, 1954
Miracle Mile 
3:59.4

If you have even an inkling of where I’m going with this, then perhaps you were disappointed as I was.

Where was Roger Bannister? He was present, but not specifically honored. Many (including British bookies who, pre-ceremony, had him as the 1:1 favorite) suspected he would be the individual given the honor of lighting the Olympic flame in the stadium. 

Why? On May 6, 1954, the Englishman, Roger Bannister, set a record many think is – 

The most remarkable
human achievement
in any sport.

He ran the first sub-4-minute mile in recorded history.  

His time: 3 minutes 59.4 seconds. 

Yes, I know: The story of Roger Bannister and the “breaking” of the 4-minute mile barrier is a bit “old.”

But it has an Olympic twist that is seldom discussed, but should be. 

Bannister was an Olympian in 1952. But he did not win the Gold as you might have expected from the first man to run a less-than-four-minute mile. 

Nor did he win Silver. 

He did not even win a Bronze medal. 

However –
(and, as you can see, it’s a big “however”)

He's pretty sure his Olympic-sized disappointment was the reason he pursued the supposedly impossible mark. 

Olympic “Ah Ha” moment: "I failed, came in fourth in the 1,500 meters," Bannister told author James M. Clash. "Very disappointed is an understatement. But if I had gotten a Gold medal, I probably would have retired and never pursued the four-minute mile."

TGIM “Ah Ha” moment: Disappointment should not curtail us in the everyday pursuit of our hard-to-achieve goals. We should see the opportunity in not fully realizing a goal and apply a bit of mental judo to building what-not-to-do-again and what-to do-differently skills to avoid a disappointing performance on the next big challenge. 

Like breaking the 4-minute barrier. “The mile” isn’t run in the Olympics or the world championships.  So the 2012 Summer Olympics won’t change the current record. 

But the details of the Bannister story are still worth knowing and drawing inspiration from. And, at this point in these track-and-field-focused Olympic days, they’re particularly appropriate.

It begins like this: Accurate times for running a mile (1609 meters) weren’t recorded until the late 1850s. The first accurately recorded “record” time for the mile was 4 minutes 23 seconds in 1858.

Nearly a century later an under-4-minute mile was thought to be beyond the physical limit of the human body. 

Here, in his own words, is Bannister’s recounting of the situation:

“The world record was four minutes, 1.4 seconds, held by Sweden's Gunder Haegg. It had been stuck there for nine years. It didn't seem logical to me, as a physiologist/doctor, that if you could run a mile in four minutes, one and a bit seconds, you couldn't break four minutes. 

“But it had become a psychological as well as a physical barrier. In fact Australian John Landy, having done four minutes, two seconds, three times, is reported to have commented, ‘It's like a wall.’”

But in the face of this, Bannister recounts, “I just couldn't see the psychological side.”

Clearly Roger Bannister’s post-Olympic feat is irrefutable evidence that failure isn’t fatal. Clearly he had an understanding of the Motivational, Inspirational Poster Point: 

Believe
that you can reach a goal
that was previously perceived
as unreachable.

And while that’s a useful mindset and basic starting point for overcoming disappointment and enjoying lofty achievements, it’s only a foundation.

TV Time Out: Now might be a good place in the story to take a bit more than 4 minutes and, if you are so inclined, see the race itself and hear Bannister commenting on his run, here: Bannister Miracle Mile.

Or you can skip it and keep reading. 

Just watch this: The fact that Bannister, after a disappointing Olympics, set an imagined-unachievable goal for himself and then accomplished it IS NOT NECESSARILY THE MOST IMPORTANT POINT here.

IMHO: For TGIM purposes the more impactful, good-for-you-and-me point is –

What happened next. Just six weeks after Bannister broke the 4-minute barrier, Landy, the Australian, set a new, faster mark with 3:58. 

But wait, there’s more: Within the following 12 months, dozens of athletes went on to break the 4-minute mile. 

Fast forward to 2012: The world record for the mile as of this posting is held by Hicham El Guerrouj of Morocco at 3:43.13. (Svetlana Masterkova of Russia holds the women's record of 4:12.56.)

TGIM ACTION IDEA: Barriers? What barriers? What was once felt to be impossible is commonplace today – the standard of all professional middle distance runners. 

TGIM IDEA IN ACTION: Even seemingly insurmountable barriers can be overcome with knowledge, understanding, dedication, practice, coaching, advancing technology and – 

Teamwork. “Wait,” you say. “One man’s triumphant crashing through a human speed record is about teamwork?”

You bet. If you watched the record-breaking race or read/hear virtually anything Bannister has to say about it, he specifically comments on the importance of his teammates and the pacesetters – Chris Brasher and Chris Chataway -- in creating his under-4-minute Miracle Mile performance.

TGIM Challenge: Who’s on your team? Whose team are you on? Are you helping each other or hindering your combined efforts. Are you all moving forward in a concerted, coordinated effort to avoid the disappointment of falling short of a goal? If not, why not? 

Learn from Olympic performances. Over 10,000 competitors with World-Class Goals and accomplishments must be doing something effective. And even the least successful athlete will acknowledge the absolutely critical support of teammates.

And speaking of World-Class Goals: How are doing with yours at this Olympic Summer Slump time of the 2012?

Disappointed? 

Then JDS. (For those who need reminding: Just Do … “Stuff) It’s OK to be refreshing and rethinking, refiguring and rejiggering your goals. In fact it’s more than OK; it’s absolutely the right thing to do.

Just ask Roger Bannister. 

On the 50th anniversary of running his Miracle Mile, Bannister was interviewed by the BBC's sports correspondent Rob Bonnet. At the conclusion of the interview, Bannister was asked whether he looked back on the sub-4-minute mile as the most important achievement of his life. 

Surprising answer: Bannister replied to the effect that no, he rather saw his subsequent forty years of practicing as a neurologist and some of the new procedures he introduced as being more significant. His major contribution in academic medicine was in the field of autonomic failure, an area of neurology focusing on illnesses characterized by certain automatic responses of the nervous system. 

So Bannister worked at proving that neurologic failure doesn’t have to be fatal either. 

Maybe he’ll be lighting the torch at the next gathering of the Royal Medical Society. 

I’ll be cheering for that, too.

Geoff Steck   
Chief Catalyst
Alexander Publishing & Marketing
8 Depot Square
Englewood, NJ 07631
201-569-5373
tgimguy@gmail.com

P. S. It’s not as if Bannister was totally without Olympic achievement and playing a key role in an opening ceremony. Prior to his 1952 attempted run for Olympic Gold, a 19-year old Bannister was helping the British organizing committee at the 1948 London Olympiad.

His running skills came in handy at the Opening Ceremony, when the Brits suddenly realized they didn’t have a flag to carry in.

His Olympic boss told young Bannister to hustle back to the car park and find his vehicle, which had a flag in the back seat. Bannister found the car but didn’t have a key. So he grabbed a brick and broke a car window to get the flag. 

“A policeman who was in charge saw, and an Army sergeant had to restrain him and say what we were doing,” Bannister reports. 

No disappointing performance then. In the face of mounting time pressure he ran back to the stadium and delivered the flag just as the British contingent was marching into the stadium. In newsreel footage of the event, you can notice the Union Jack is smaller than the flags carried by other countries.